That is well priced. Interestingly, it's even cheaper in Canada (I think through offering different, slightly lower-end on average, trim packages in Canada, rather than a true price reduction here). They got the entry trim in Canada down to $44,999 CAD, which is $35,464 USD at the current exchange rate. The top trim in Canada is $59,999 which is $47,303 USD. If anyone wants to compare the trims vs. the U.S. trims, here's the complete trim list for Canada: Essential 354 kilometres $44,999 Preferred 354 kilometres $46,999 Preferred Long Range 480 kilometres $51,999 Preferred AWD Long Range 415 kilometres $54,999 Preferred AWD LR w/Ultimate Package 400 kilometres $59,999 Sadly, unless you pre-ordered ages ago, you can't buy one. It's a matter of putting down your $500 deposit, and then waiting, and waiting, and waiting...